The Branded Entertainment Summit PROPKO was initiated in 2003 by Andreas Waldner and is
organised annually ever since by W.TV Entertainment Marketing. Furthermore the Product Placement
and Branded Entertainment Award PPA was founded in 2011. The German Product Placement and Branded Entertainment
Association has become joint organiser in 2017.
With this initiative, transparency, best practice and benchmarking is shared within the industry. The specialized
discourse shall accompany the continuously structural process. With the integration of international speakers,
their expertise may find entry, with respect to the infinity of the film business. In accordance to the opionion of
participants, the leading industry meeting in the German-speaking region was established over the past
fifteen years.